Privacy Policy

Who we are

Eka (Eka Technologies LLC) is an advertisement delivery and management (ADM) platform that includes the Eka mobile applications on iOS and Android platforms as well as ekaplace.com and its subdomains. Our ADM platform serves as a two-sided marketplace, enabling businesses (a.k.a display owners) to list physical displays on the platform and allowing advertisers to place image and video advertisements on these displays. Our platform provides functionality to book advertisements, serve these advertisements to displays, and monitor performance. The platform is also designed for display owners to track their device health, display performance, and revenue.

Data Collection and Use

Eka provides its services primarily to display owners and advertisers with image or video content on the Eka marketplace. We primarily collect PII when and for the intended use with which it is provided to us by users in the Eka mobile application. For instance, when an advertiser provides their email address as part of account setup, we use this information to authenticate the user, share relevant app-related communication, and provide more information about our services. If a user opts in to receive or enables push notifications, we additionally collect a token unique to the app-device combination and store it in our private servers in order to send updates about their Eka services.

Personal Information We Collect

Contact information including your name, email address, postal address, and telephone number.

Technical information including information from or about your physical display such as model, operating system, unique IDs, IP address, and general location information such as state or country.

We also ask users for Financial Information including bank details to send payments and credit card information to process payments, but these are not stored within our system. We use Stripe to handle all Financial Information, as described in the Stripe section below.

User Account Credentials

We authenticate users using an email address (user ID) and password to provide the services of our ADM platform on the Eka app and ekaplace.com. We use the Google Firebase authentication service to handle user logins/passwords. We do not save any passwords in the Eka database or backend systems. All user login/password information is securely saved in Google Firebase servers. To reduce security risk, we request that you do not share your account password. You may use the password reset functionality within the Eka app to change or add a new password. Please report any suspected misuse of your account credentials to Eka by contacting us at support@ekaplace.com as soon as possible. Eka is not responsible for any misuse(s) or unintended use of user credentials or accounts.

Please refer to the Google Firebase privacy policy for details on how Firebase handles user account information: firebase.google.com/support/privacy.

Account Deletion

Users may request deletion of their account through the Eka app or by contacting support@ekaplace.com. When a user requests account deletion, we will delete their user credentials and associated app data from our system, including all uploaded media. Eka will communicate with users via email to confirm deletion and with further information about the process, including instructing display owners on how to return their Eka device. Note that for display owners, the display turndown and account deletion process may take up to one month if advertiser content is actively running on one or more displays associated with the display owner's account.

We reserve the right to delete user accounts at any time for any reason, including suspected spam, noncompliance with our terms of service, or otherwise malicious activity.

Stripe Integration

We use Stripe for credit card payment processing. We also use Stripe to save bank account information for display owners. In order to complete any purchase with Eka, you are required to provide your credit card information upon checkout. We never store or receive your credit card information on our servers. All payment information is directly and securely handled by Stripe. If you make a payment, Stripe receives your credit card information, your email address, and the amount charged.

• Since we do not process credit card payments or banking transactions on our own, we rely on Stripe as a trustworthy partner to handle Financial Data.
• We only submit the minimum information required for a successful payment.

Please refer to the Stripe privacy policy to learn more: stripe.com/privacy.

AWS and Amazon CloudFront Services

We primarily use Amazon Web Services to host our application servers, websites, APIs, and storage for media (images and videos) provided by both advertisers and display owners. Learn more about AWS and their privacy policy here: aws.amazon.com/privacy.

Some of the content on our mobile apps and website, including advertising and display-related images/videos, is delivered with the help of the AWS CloudFront content delivery service offered by Amazon Web Services. We use it to ensure that content is served as quickly as possible, regardless of the location from where you are using our service. CloudFront is only used for domains within our services that do not handle personal data.

Content Serving with Info-Beamer Cloud Service

We use the Info-Beamer cloud service to serve content on the Eka physical display network. We upload advertisement content to the Info-Beamer service, and Info-Beamer then sends this media to our Eka devices using secured TLS connections. All communications between our mobile apps, websites, Eka devices and Info-Beamer cloud services is encrypted over secured TLS.

Learn more about Info-Beamer and their privacy policy: info-beamer.com/doc/privacy.

Eka Devices

We provide display owners access to use Eka devices in order to push scheduled advertisements as and when required. During their onboarding process, the network credentials provided by display owners are saved in the Eka device's SD memory card. No user PII is stored on the Eka device. We recommend display owners not allow anyone else physical access to the Eka device or its SD memory card.

Data Storage

We do not currently use any Non-PII cookies for the purposes of ads targeting or analytics. Data on our servers is stored in a private network only accessible by our own APIs, which are protected by firewalls.

Security

To guard against unauthorized access to data or manipulation or deletion of data, we incorporate several security measures. Our system provides firewalls, security measures implemented on Eka devices, secure transmission of PII data, and security measures related to data storage and processing. While we cannot guarantee absolute security, we leverage reasonable and common industry practices to guard against unauthorized use of your information. Feel free to contact us at support@ekaplace.com with any questions about these security measures.

How We Use Personal Information

Eka Technologies may use the Personal Information collected through its sites and mobile applications for such purposes as:

• Providing and improving our services
• Processing transactions and sending related information, including purchase confirmations and invoices
• Sending administrative messages, updates, and security alerts
• Responding to comments and questions and providing customer service
• Monitoring and analyzing trends, usage, and activities in connection with our services
• Complying with legal obligations

How We Share Personal Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except in the following circumstances:

• Service providers: We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing (Stripe), cloud hosting (AWS), authentication (Firebase), and content delivery (Info-Beamer).
• Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

Your Rights

You have the right to access, update, or delete the information we have on you. You may request account deletion through the Eka app or by contacting us at support@ekaplace.com. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA).

Children's Privacy

Eka's services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and, where appropriate, notifying you via email. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Eka Technologies LLC
support@ekaplace.com